The reality star, 29, is launching an eponymous denim line (in partnership with Camuto Group and Jones Apparel Group Inc.) to launch this July.
"Because I live in denim, the fit was the most important. A girl's booty needs to look good," says Simpson, who was mocked for her high-waisted "mom jeans" last summer.
Continues the singer, "I was inspired to create a great denim line that complements the entire Jessica Simpson lifestyle brand -- a jean that becomes a girl's best friend, that everyday go-to pair."