Asia will see actress Kate Bosworth as the new face of American brand Coach in its Spring advertising campaign.
Kate replaces Mandy Moore as the spokesperson for Coach, the campaign for which will hit billboards and magazines in China and neighboring countries.
“Kate Bosworth is the epitome of distinctive American style and poise, qualities that are synonymous with Coach,” said Reed Krakoff, President and Executive Creative Director. “Her style is glamorous and represents the fun and whimsical spirit of our brand.”
Bosworth, 25, said she’s always been a fan of Krakoff’s designs as well as his work on the campaigns.
“Both are chic and classic representations of my own effortless style,” she said.
Kate, who was first seen in Robert Redford’s The Horse Whisperer at the age of 15, will appear in two new movies in 2008: The Girl in the Park with Sigourney Weaver, and 21, a poker drama based on the international bestseller, Bringing Down the House.